Marketing

One of the sometimes overlooked things that everyone with a home business needs to be conscious of, and dedicate time to, is marketing. Whatever your business is, you need to consider marketing or you will never have customers.

There are a few instances where you can just kick back and let the customers come to you, such as online auctions, but even then your business would benefit greatly from a little marketing.

Do you make hand made pottery? Find a few websites that would be right for linking to your auctions and ask them if they would trade links with you. You will put a link to their site on your "About Pottery" website if they will link to the page on your About Pottery website where you have links to your eBay store. Put links in your e-mail signature and in the signature of all of your forum identities for any forums you are on.

Print up a t-shirt and wear it. Maybe a cute saying like:
"Throwing pottery is more fun when it's wet." over a picture of your pottery table and a pot being made, your website address www.aboutpottery.com (dunno if that's a real site ot not, I just need a example here)

I once did some marketing for my writing website by making some book marks with pictures of famous authors on them and a quote by them about writing under the author's picture. On the back of the bookmark I put my website URL, then laminated the bookmarks and kind of accidentally left them in assorted books on writing as I returned the books to the public library. I have no clue how much traffic that got me, but the book marks were kept by the people that next checked those books out.