Guerrilla Marketing Tip - notepads
Something that a lot of businesses don't think about is the benefits of creating memo pads with their business information on them. Even if you can not afford to make up memo pads that can be handed out as promotional products, you can still create a few notepads for your own personal use.
Needed:
The first thing you want to do is use your image manipulation program to make up artwork for your notepad. Maybe you will use your company logo and just have to make it the right size. Once you have the artwork you want to lower the transparency on it until it is faint enough that someone can write over it with a pencil and still read what they wrote. You also want the image to be dark enough to be visible, so play with this some to get the right level of transparency.
Now, set up a word processor to print the image out on paper in whatever size you want the notepad to be. This too will take some playing around to find a size you like. Print maybe six or eight sheets to a sheet of paper.
In laying out the paper for printing you want the image centered where the person will be writing, and your business name and contact information set about half an inch down from the top edge. This will put it where it will be visible when the top edge of the pad is stapled and glued.
Print out a test page and make sure that it will cut apart properly, then print enough that you can place the desired number of pages (10 or 25 is okay) into each pad you will be making. Once they are printed carefully cut the pages apart and stack them up. You want them all the same size. Place a cardboard backing on each pad, cut to the size of the pads.
Take and place a little glue along the top edge, working it carefully into the edge of the notepad, and press the pages together so the edge of the pages will be glued together. Staple the pages to the cardboard if desired. This adds stability. You should put at least two or three staples in each pad.
Now, cut a strip of decorative paper about a inch wide and as long as the pad is wide. Fold it over the top of the pad to position it. Once satisfied with the placement, put glue on the backside of the strip of decorative paper and put it on the pad. Press between two pieces of waxed paper until dry.
The more of these pads you make, the better you will get at making them. They can be handed out to potential customers or sent along in mailings or just used for your own business use.
Needed:
- Paper cutter or scissors
- Stapler (optional)
- White glue (or any glue for paper)
- Printer & paper
- A sheet of decorative paper
- Heavy cardboard paper like backs notebooks
- And an image program (such as GIMP or, if you can't afford free, Photoshop)
- Waxed paper
The first thing you want to do is use your image manipulation program to make up artwork for your notepad. Maybe you will use your company logo and just have to make it the right size. Once you have the artwork you want to lower the transparency on it until it is faint enough that someone can write over it with a pencil and still read what they wrote. You also want the image to be dark enough to be visible, so play with this some to get the right level of transparency.
Now, set up a word processor to print the image out on paper in whatever size you want the notepad to be. This too will take some playing around to find a size you like. Print maybe six or eight sheets to a sheet of paper.
In laying out the paper for printing you want the image centered where the person will be writing, and your business name and contact information set about half an inch down from the top edge. This will put it where it will be visible when the top edge of the pad is stapled and glued.
Print out a test page and make sure that it will cut apart properly, then print enough that you can place the desired number of pages (10 or 25 is okay) into each pad you will be making. Once they are printed carefully cut the pages apart and stack them up. You want them all the same size. Place a cardboard backing on each pad, cut to the size of the pads.
Take and place a little glue along the top edge, working it carefully into the edge of the notepad, and press the pages together so the edge of the pages will be glued together. Staple the pages to the cardboard if desired. This adds stability. You should put at least two or three staples in each pad.
Now, cut a strip of decorative paper about a inch wide and as long as the pad is wide. Fold it over the top of the pad to position it. Once satisfied with the placement, put glue on the backside of the strip of decorative paper and put it on the pad. Press between two pieces of waxed paper until dry.
The more of these pads you make, the better you will get at making them. They can be handed out to potential customers or sent along in mailings or just used for your own business use.
Labels: Guerrilla Marketing Tips
posted by Sandra at 7:33 PM
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