Business Plan: The Executive Summary

The second thing you want to write for your business plan is the executive summary. This is a page, maybe two, that details the company. It's history and objectives and talks about the company in regards to the market.

In brief this should include the following, which I will go into more detail on:

• Company history
• Objectives of the company
• Product/service offered
• The market
• Competitive advantage - what the business has that makes it stand out from others like it
• Projected growth (for the company and the market)
• Key management team members
• Funding requirements - should include a timeline with details on how the funds are going to be used
  

We'll get into more information on each of these, but this gives you an idea what you are in for in this next phase of making your business plan.