Business Plan: Product / service offered

The next part of the executive summary is the product or service that you will offer. This is what your business is in business for, the things or services that you provide to others. Explain what those are and define how they may differ from other similar ones. For example if you are offering thingamabobs then you want to explain what thingamabobs are in layman's terms. Don't say they are Just like doohickeys, instead explain it clearly so that someone that has never seen a thingamabob or a doohickey will know what it is you are in business to sell people.