Guerrilla Marketing

Do you know what guerrilla marketing is? Have you considered it for your business? When you can properly identify your target market and reach them in ways that touch their day to day activities, you can build a stronger bond and have a better chance at successful marketing.

Mark Bove is a certified guerilla marketing coach that can show you how to do this for your small business. To give you an idea on just what Guerrilla Marketing can do for your business, Bove offers four tips that you can implement right now to help better market your business, no matter what business you are in.

First: Networking
You are already networking and may not even realize it, the first tip is to understand better what networking is and actively implement it. Open yourself up to others when you meet them at parties and social events, let them know what you do and get to know you a little better. You can quickly build a network of contacts that will serve as a source of potential customers or word of mouth advertisers for your business.

Second: Image
Imagine for a moment that you are a customer shopping for the particular product or service that you are in the business of offering. What would you think if you were handed one of your business cards? What would you think of your website if you had never been there before? Is it easy to understand and navigate? Is it friendly and does it present the kind of image that you want someone to have of you and the way that you do business? Even if your business is a part time one run out of the closet in your bedroom, your customers should feel like they are dealing with a professional that will work to meet their needs. Does your business image convey that?

Third: Existing Customer Relations
You may already have customers and if so then that is wonderful! Keep them happy and they may just come back. When I was in Job Corps years ago I was in an on the job training position as a data processor for a couple that ran a seaside motel on the Oregon Coast. The couple would collect the name and home address of visitors that were interested in signing up for a mailing list and each year they sent Christmas cards and such to those customers. It was a way of networking and reminding the customer of the motel and building a lasting feeling of goodwill with past customers that had them feeling welcome at the motel and coming back to it the next time they were in the area. It is this kind of customer relations, through newsletters or holiday cards or whatever other methods you can dream up, that can make your current customers feel appreciated and bring them back - not to mention have them spreading a little word of mouth about you to their friends.

Fourth: Draw up a Marketing Calendar
Plan your strategy. What will you be doing to market your business in three months? Six months? A year? Get a planner and take some time to think about where you want your business to be in the future and what kind of marketing you should do to get it to that point, then mark off a timeline for that marketing campaign.

This post is sponsored by One Stop Printing & Signs