Tuesday, December 04, 2007

Have you considered starting a blog for your business?

Blogging is one of the best ways to promote your business, particularly if you run an online business. The trick is not to sell your business, instead offer real information that people can use in their daily life. For example, if you have a business as an interior decorator, offer up ideas that anyone can use to decorate a room, don’t say in every post “Hire me to decorate it for you!” I have seen some blogs and particularly podcasts that try to sell the business rather than offer helpful information. They generally fail to keep readers or worse, attract negative comments that scare potential readers off. Don’t be afraid to start a blog to help promote your business, but be sure that you offer your readers something that they can make use of and not a series of advertisements for your business.

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