Trade Shows

A trade show can give the small business owner a chance to get together with other vendors in a setting that will be filled with potential customers, all interested in your product or service.

Before the trade show, comes the research, and before that comes the question of why you want to set up an exhibition booth at a trade show.

Why are you exhibiting? What do you want to achieve by your participation in a particular trade show? Are you looking to expand your customer base? To introduce a new product or service? Has your company suffered from some bad PR that you want to get a chance to face and respond to with potential customers?

What kind of message do you want to convey? What do you want the impression of show attendees to be when they see your booth?

What are you hoping for at the end of the trade show? New leads? To have a set number of sales on a certain new product or service? To have your brand distributed through trade show giveaway merchandise?

As I prepare for the coming summer season of craft fairs and trade shows I am doing research into exactly what one should know before they approach such venues with their merchandise and services.