Internet Marketing for Small Businesses
Something that every small business owner wants to see is their business doing well as they move into the new year. There are some things that can be done to help make 2012 a success for your business. Thing such as establishing a firm online presence through the use of a website and social media.
One of the most talked about online tools at the moment is social media. For those who don't know, social media refers to those sites where you create a profile to help you connect with friends and family, and soon you have a whole bunch of people that you never heard of following your posts (which are usually very short notes about what you are up to). One person might talk about what a great product or service they received from a company, and everyone on their social network will see it, perhaps someone else needs something like that and will check the mentioned business out. That is why social media optimization is a key component to small business success.
Another important element that should be familiar by now to anyone with a website, is search engine marketing (SEM). It is essential that any small business owner have at least some level of familiarity with SEM, or that their website designer have one or more search engine marketing experts that can make sure that they not only have a great website, but (often for a little more cost) are ranking well in the search engines.
You do not have to hire a search engine marketing firm to be able to get the word out and rank your business in the search engines, but if you can afford one it might be a good idea. The best, in my opinion, would be to have a website guru that knows not only how to make you a great site, but that knows more than a little about search engine marketing and social networking. I say this because who is better equipped (in terms of knowing your website) to get the word out about your website to the search engines and social media networks than the person who designed the website for you?
One of the most talked about online tools at the moment is social media. For those who don't know, social media refers to those sites where you create a profile to help you connect with friends and family, and soon you have a whole bunch of people that you never heard of following your posts (which are usually very short notes about what you are up to). One person might talk about what a great product or service they received from a company, and everyone on their social network will see it, perhaps someone else needs something like that and will check the mentioned business out. That is why social media optimization is a key component to small business success.
Another important element that should be familiar by now to anyone with a website, is search engine marketing (SEM). It is essential that any small business owner have at least some level of familiarity with SEM, or that their website designer have one or more search engine marketing experts that can make sure that they not only have a great website, but (often for a little more cost) are ranking well in the search engines.
You do not have to hire a search engine marketing firm to be able to get the word out and rank your business in the search engines, but if you can afford one it might be a good idea. The best, in my opinion, would be to have a website guru that knows not only how to make you a great site, but that knows more than a little about search engine marketing and social networking. I say this because who is better equipped (in terms of knowing your website) to get the word out about your website to the search engines and social media networks than the person who designed the website for you?
posted by Sandra at 7:24 PM
0 Comments:
Post a Comment
<< Home