Thursday, December 14, 2006

Got Page Rank?

You have been looking into marketing your business - right? Have you considered how a good Google Page Ranking can help? Page Rank is a Google term that defines how popular a website is with other sites on the Internet.



How does Google know how popular a website is with other websites? They look for the link popularity of the website that is in question - that is, they look for other websites that are talking about and linking to that website.



Google has codes that they use to examine a page that contains a link to another website. This code will scan a page, searching through it for keywords. A second list of keywords compiled from the linked to site.



The two lists of compiled keywords are then compared to determine just how interrelated the words from the linking page are to the page that is linked to. The better the two lists of keywords match up, the more value the system gives to the linked to page and therefore the higher that page's Page Rank is.

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