Guerrilla Marketing Tip - Useful Business Cards

Today's Guerrilla Marketing Tip is to create Useful Business Cards for your business. Whatever business you are in, there is something you can create that will be of use to others, enough use that they will keep your business card handy rather than pitch it out.

Do you have an espresso stand? The tried and true "Free Coffee for 12 punches" is a great approach to a business card that people will want to keep - and that will also draw them back to your business.

Are you a surveyor or cartographer? You can keep your name in people's hands by offering something such as a bar along the edge of your business card that measures out the most standard mileage for road maps. Maybe if you make topographical maps of the national forests you can use the space on the back of the card to list places that information on forestry service and other natural resources numbers in the area?

Do you host children's parties? How about putting instructions for a simple balloon animal on the back of your card?

There are a lot of ways that you can keep your business card in the hands of the public and in doing so keep your business at their fingertips. Not sure what would be useful on your business card? Here are some things that could be useful on a variety of cards:

• ASL hand signs for the alphabet
• Local emergency numbers
• A calendar (perpetual if you can fit it on the card)
  
• Phone numbers for local resources such as the library

Feel free to add your own ideas (remember, you can get link love for participating in comments)