Search engine marketing [paid post]
Being the site owner of multiple websites, I know that creating a website is only half of the work. Another large segment of the success of your business is in proper search engine marketing.
A recent survey showed that over 40% of those questioned said that they found the website they made a purchase at through a search engine, nearly half as many guessed at the URL with various other marketing sources (including television advertisements) falling well behind guesswork. With that large of a market relying on search engines it only makes sense for you to rely on search engines as well, right?
Whether your website is selling something or has advertisement based income, visitors make the site work for you. And to make the site work you need to know how to draw in the visitors. You need to know about search engine marketing techniques such as one-way links back to your website from quality websites that compliment your own site. This is known as link building and is one of the best ways to raise your website to the top of the natural listings on search engines.
Another way to gain the higher rankings and more site visitors is through pay-per-click listings. Something that many people don't realize when they are looking into pay-per-click advertising is that there is a difference in cost between key phrases. If you target only a small number of the most popular keywords, then you are probably paying more than you need to for keyword advertising. By changing the key phrase just slightly you can save on key phrase advertising expenses and target more of them. For example: target people searching for 'widget gizmo doodads' instead of 'widget gizmo thingamajigs'.
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This post is sponsored by Customer Magnetism
This blog post was based on information provided by Blogitive. For more information, please visit Blogitive.com.
A recent survey showed that over 40% of those questioned said that they found the website they made a purchase at through a search engine, nearly half as many guessed at the URL with various other marketing sources (including television advertisements) falling well behind guesswork. With that large of a market relying on search engines it only makes sense for you to rely on search engines as well, right?
Whether your website is selling something or has advertisement based income, visitors make the site work for you. And to make the site work you need to know how to draw in the visitors. You need to know about search engine marketing techniques such as one-way links back to your website from quality websites that compliment your own site. This is known as link building and is one of the best ways to raise your website to the top of the natural listings on search engines.
Another way to gain the higher rankings and more site visitors is through pay-per-click listings. Something that many people don't realize when they are looking into pay-per-click advertising is that there is a difference in cost between key phrases. If you target only a small number of the most popular keywords, then you are probably paying more than you need to for keyword advertising. By changing the key phrase just slightly you can save on key phrase advertising expenses and target more of them. For example: target people searching for 'widget gizmo doodads' instead of 'widget gizmo thingamajigs'.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
This post is sponsored by Customer Magnetism
This blog post was based on information provided by Blogitive. For more information, please visit Blogitive.com.
posted by Sandra at 5:44 AM
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