Don't forget the website

Something that goes along with podcasts and blogs is creating a business website. Make sure that you consider if you need a website for your business. Even if it does not lend itself to making a podcast or blog there is a very good chance that your business can benefit from a website of its own.

And if you do create a blog or podcast, it is much better to have a website to send people to for it than sending them to a free hosting site such as blogger or off to iTunes.