Guerrilla Marketing Tip - GeoCaching

Here is a guerrilla marketing tip that I have never heard of anyone trying out before, and one that is particularly suited to anyone that has a business that caters to the outdoors types.

Take something useful that has your business logo on it, such as a compass or map case and map or whatever promotional but really useful thing you have and go find a local geo-cache to leave it in. You get the fun of going on a hike to find a geo-cache and the thrill of discovery and get to leave behind a little memento of your visit that doubles as advertising.

If you want to take it to the next level set up your own geo-cache sponsored by your business (I'm doing this for my Alaskan ATV blog and maybe one or more of my websites - such as FamilyCaregiver.info maybe).

I suggest that if you set up a cache that you leave a good pencil for people to record their entries in the log book (since pencil lasts better than most pen inks and a pencil survives climate changes better than a pen), and leave behind a pencil sharpener (not a knife, just a small 39 cent pencil sharpener for a kid's pencil box). That way people can resharpen the pencil when needed.